Friday, October 2, 2009

DSWA Corporate E-zine: Keys to making your company Latina-friendly

Timely and Important Articles for the Busy Executive


KEYS TO MAKING YOUR DIRECT SELLING COMPANY LATINA-FRIENDLY

by: Elianne Ramos

They're young, they have $300 billion dollars in spending power and unless you haven't been paying attention lately, they're also wise. They're Latinas, a 22 million + market that is growing four times faster than any other, becoming a driving influence in fashion, trends and culture, as well as the one market segment that direct selling companies are racing to win over.

What's not to love? Entrepreneurial and hard working by nature, Latinas own 39% of all women minority-owned companies in the US. And because they are natural networkers who love shopping and socializing, they make the perfect prospect for any direct selling company across any category.

Click Here to read the entire article in English...

Click Here to read the entire article in Spanish...

1 comment:

  1. I used to have terrific shows in the York, PA area Latino market because of the exact point you just made. They are naturally social and always networking. The attendance was always good and I did sign two reps up that did well also.

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