Just who are these LATINAS, anyway?

The 22+ million Latinas in the US market are becoming a very attractive segment that brands are racing to win over.

Today’s Latina influences fashion, trends and culture, forever changing the consumer playing field on a positive level. She is a complex consumer, who is on a literal and metaphorical journey to explore and re-define her womanhood, her cultural values and her own identity.

SOME QUICK DEMOGRAPHIC FACTS ABOUT LATINAS:

• Population size: 19.3 Million in the U.S.

• Median age: 27.5

• Growth: 4X faster than any other segment

• Business Ownership: 39 percent of minority-owned companies in USA

• Purchasing Power: $735 BILLION in 2008; Over $1 TRILLION by 2011

• Latina women account for one-third of purchasing power for all Hispanics

• Motherhood: From 2000 to 2007, Hispanic population grew 58.6% from births alone

• Future: 1 in 5 school children is now Hispanic. Population is expected to represent 30% of all Americans by 2050.

Such growth and significant contribution to the economy, especially while consumer confidence is historically low, reveal how much positive impact Latinas in general have in America today.

In the next post, we will discuss what makes this segment such a ideal prospect for your direct selling business.

¡Hasta la vista!

~ Elianne