Are you as user friendly as you need to be for the $300 billion Latina market? Are you ready to: | |
Saturday, October 17, 2009
Friday, October 2, 2009
DSWA Corporate E-zine: Keys to making your company Latina-friendly
Timely and Important Articles for the Busy Executive
KEYS TO MAKING YOUR DIRECT SELLING COMPANY LATINA-FRIENDLY
by: Elianne Ramos
They're young, they have $300 billion dollars in spending power and unless you haven't been paying attention lately, they're also wise. They're Latinas, a 22 million + market that is growing four times faster than any other, becoming a driving influence in fashion, trends and culture, as well as the one market segment that direct selling companies are racing to win over.
What's not to love? Entrepreneurial and hard working by nature, Latinas own 39% of all women minority-owned companies in the US. And because they are natural networkers who love shopping and socializing, they make the perfect prospect for any direct selling company across any category.
Click Here to read the entire article in English...